Perfect to make sure your website stays optimized and competitive. Audits dive into content quality, keyword use, meta tags, URL structure, and user experience. Focus on these to elevate your site’s search engine performance – opposed to technical audits that focus more on page speed. Using numerous SEO audit tools, we’ll gather your competitors data and analyze how your site compares; where you’re winning and where you can improve upon. We’ll also share key metrics to their link portfolio and organic search terms they’re outranking you for. If we find they’re running paid search campaigns we’ll also share the keywords, ad copy, landing pages and estimated spend they’re putting into SEM (paid search marketing).
While SEO requires more time and energy to drive traffic, paid search can quickly generate results. Allocate part of your budget towards testing these campaigns before using insights gained to modify and enhance your SEO plan. An SEO Anomaly in-depth audit examines all aspects of your website, from technical infrastructure to content strategy and backlink profile. This chrome extension is useful for identifying broken links on a page-by-page basis.
However, the timeline can vary depending on the competitiveness of the keywords, the quality of your content, and the overall state of your website. In some cases, such as when technical issues are fixed, results can be seen much faster. Ensuring your site is properly indexed is crucial, and unfortunately, indexing issues can be easy to miss. For example, a global leader in roofing materials experienced a steep drop in traffic after an accidental “noindex” tag was applied to their entire site. Despite their best efforts, they could not identify the problem.
Check canonical tags
The cost of an SEO audit service depends on several factors, including your website’s size. On average, SEO audit services cost $650 to $14,000 per audit. Our team can consult and even implement recommendations to get your website ranking in the search results. Used by our team and clients alike, the SEO tools within our RevenueCloudFX suite can help take SEO foundations to competitive rankings. Following our analysis and audit, your dedicated account manager will provide actionable and prioritized recommendations for fixing SEO issues across your site. Your business can then decide if you want to fix these issues in-house or leverage your WebFX team.
Google typically handles crawling efficiently for smaller websites. I’ve audited many sites whose SEO was failing because key JavaScript-loaded content wasn’t visible to Google. In summary, the solution phase of the audit is about turning analysis into action and then into long-term habits.
- That’s more than annoying if you have a website with tens, hundreds or even thousands of pages.
- We sorted through the site to figure out which pages were actually useful and which ones were just clutter.
- By taking these 12 essential steps, you’ll be able to fine-tune your website so that it not only impresses search engines but also makes users happy.
- Because so many users are searching from phones or other mobile devices, considering and optimizing mobile UX supports your site’s overall performance.
Step 3: Find (and fix) thin content
Both meta tags and robots.txt files need to be checked manually in order to make sure that everything is ok. As the name says, accessibility is connected to Google’s and user’s ability to access the website. If your potential visitors are unable to see your pages, there is no point in creating new content. It will instantly start analyzing your site to show you a list of all the possible issues within your site. Once you’re on their website, enter your website’s URL along with your email to continue.
See what keywords you rank for
Your ideal keyword should be somewhere in the middle, with medium difficulty and medium volume. Your competitor has X products (keywords) each one giving different results. By analyzing them, you are able to make your own strategy deciding where you can compete and determining which products (keywords) are untouchable.